Our brand symbolises and reflects our reputation. It signals our identity, behaviour and performance. Monash University has value as a brand because it signals what we have achieved and stand for. Every time we communicate – across any channel – we're creating material that's linked to those qualities.
We’re evolving our brand by returning to blue, but it’s more of an elevation than a total reset, to keep us flexible in a changing world. By introducing more cohesive guidelines and strong brand codes, we're establishing a structured framework that balances consistency with room for creative expression. By sticking to the brand guidelines, we ensure Monash stays recognisable and high-impact, across all channels.
Our brand extends far beyond the visual identity. It tells people who we are, what we stand for and guides our behaviour and performance in everything we do.
When it comes to using core features of the brand such as the logo, tone of voice and colour palette, we have a set of guides to help maintain a consistent brand identity.
Access user-friendly templates and resources to help you efficiently produce on-brand collateral, quickly and cost effectively.
Monash University is a digital-first brand. Whether it's web, apps, email or social media, it needs to be unmistakably Monash.
From publications to pull-up banners, merchandise to stationery, we've highlighted some examples of on-brand and flexible design solutions.
Have a question or need further advice about branding, design or content? We're here to help and point you in the right direction.
