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Amanda's assignment


Amanda is a first-year Marketing student. For her first assignment in the subject, Amanda chose to focus on the instant coffee industry.

Report topic:

Select a specific product/target market from within the broad areas identified below and:

  1. Discuss how the macroenvironmental variables have had an impact on this market making sure you show that you understand all the macroenvironmental variables that are likely to have an impact.
  2. Identify two different marketing mixes used by two different companies to target the market you have identified.

Use examples to support your discussion where appropriate.

  1. Look at the lecturer's expectations of the assignment.
  2. Next read Amanda's report.
    • How well do you think the report responds to the topic?
    • Do you think the report could be improved in any way?
  3. Now read the lecturer's comments about Amanda's report.
  4. Finally, listen to Amanda talk about how she wrote her assignment and read feedback about how to overcome the difficulties she faced.
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