Leader: Michael Anderson
Caulfield First semester 2005 (Day)
Synopsis: This unit provides an introduction to the various creative factors associated with the design of retail environments, displays, graphics and in-store multi-media. This unit addresses the contemporary emergence of intensely designed holistic retail experiences. It is designed to build upon the background and technical skills students have acquired in their respective design specialisations, but to enable them to expand application of this knowledge in creative teams, developing a coherent total retail environment. Site visits relevant to the projects are undertaken.
Objectives: On successful completion of this subject students should be able to: 1. describe key environmental influences on customer in-store behaviour; 2. utilize a variety of 2D, 3D and electronic media to address retail design requirements; 3. co-operate with designers working in other creative disciplines to produce a coherent holistic retail design proposal; 4. interpret a client brief across a range of design practices; 5. develop and present detailed design proposals pertaining to a distinct arena of design practice; 6. demonstrate knowledge of a range of approaches to retailing, and articulate correspondences between the respective retailing philosophies and their expression in design; 7. observe and employ occupational health and safety principles and rules appropriate to studio practice.
Assessment: Case study 30%; Design projects 70%
Contact Hours: 12 hours per week, including 4 class hours and 8 independent study hours per week