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Information enterprise management and marketing ( 6 points, SCA Band 2, 0.125 EFTSL)


Leader: T Denison

Caulfield First semester 2005 (Day)

Synopsis: Aims to equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals. Contexts studied range from for-profit corporations to voluntary information networks. Current case studies are used to examine organisational characteristics of information communities i.e. groups which produce and use information. Focuses on how information practitioners add value through the creation and marketing of information products and services.

Assessment: Examination: 2 hours (50%) + Other assessment modes (50%)

Contact Hours: 3 hours per week

Prohibitions: IMS3810