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Information enterprise management and marketing ( 6 points, SCA Band 2, 0.125 EFTSL)


Leader: T Denison

Caulfield First semester 2005 (Day)
Caulfield First semester 2005 (OCL)

Synopsis: Aims to equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals. Contexts studied range from for-profit corporations to voluntary information networks. Using current case studies, examines organisational characteristics of information communities i.e. groups which produce and use information. Focuses on how information practitioners add value through the creation and marketing of information products and services.

Assessment: Assignments: 50% + Formal Supervised Assessment: 50%

Contact Hours: 3 hours per week

Prerequisites: 24 credit points of IMS 9000-level units, or equivalent; or 24 credit points of graduate level units in the Master of Information Management and Systems, Master of Information Management and Systems (Professional), Master of Information Technology, the Master of Business Systems, or equivalent; or an approved undergraduate degree in information systems (IS) or information management (IM) or equivalent.

Prohibitions: IMS3010, IMS3810, LAR3010, LAR4610