Leader: Gene Bawden
Caulfield First semester 2005 (Day)
Caulfield Second semester 2005 (Day)
Synopsis: Expanding upon the technical expertise gained in the prerequisite modules, this series of lectures and applied instruction focuses on type, typesetting terminology, methods of production, printing techniques and requirements, and paper selection. Whilst expanding the range and degree of students' technical skills, this subject is also intended to bridge the gap between theory and practice, increase students' communication skills and implement productive work habits. Students undertake a number of projects requiring the preparation of finished artwork for black-and-white and colour reproduction. In addition, students are given an overview of compatible computer technology.
Objectives: On successful completion of this unit, students will: 1.use typography skillfully and confidently, choosing typeface, size and colour, as well as specifying and setting type; 2.understand the uses and limitations of the tools and materials applied in the preparation of finished artwork; 3.understand the components of finished artwork and the pre-press process for print production; 4.select the appropriate paperstock and print processes so as to achieve optimum results; 5.estimate the costs involved in production, and prepare budgets and production schedules; 6.communicate clearly using terms of reference associated with the subject, when dealing with professionals in the Industry; 7.understand and be able to apply the rules of occupational health and safety appropriate to the unit of study
Assessment: Assigned projects: 70%. Class presentation: 15%. Written test: 15%.
Contact Hours: 4 studio hours and 4 independent study hours per week