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Marketing ( 6 points, SCA Band 2, 0.125 EFTSL)


Leader: Associate Professor Peter Reed and Dr Ron Lane

Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Evening)
Caulfield Second semester 2006 (On-campus)

Synopsis: This unit provides students with an understanding of the key concepts of marketing and an insight into the role of marketing in contemporary business organisations. The unit is presented within a marketing planning framework in which marketing theories and concepts focus on the practical need of developing and implementing effective marketing strategies. It provides a foundation for MBA students wishing to undertake a range of electives in such areas as service marketing, international marketing, logistics and other marketing specialisations.

Assessment: Team-based marketing plan: Project 1 - 20% + Project 2 - 25% + Participation - 5% + Examination: 50% + Students must achieve 45% in the examination component in order to pass the unit.

Contact Hours: 39 contact hours

Prerequisites: Students must be enrolled in the MBA program