Leader: To be advised
Caulfield SA-02 2006 (Off-campus)
Synopsis: Functional, institutional and managerial approaches to the marketing of food and fibre; marketing efficiency; alternative channels for marketing food and fibre products; introduction to transport economics and logistics; grading; power relationships in the agribusiness channel; consumer and industrial buyer behaviour in food marketing; the development of new food products.
Assessment: Assignment (5000 words): 50% + Examination (3 hours): 50%
Contact Hours: 3 Hours class contact or equivalent per week