Leader: Associate Professor Ken Grant
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Evening)
Caulfield Second semester 2006 (OCL-ONLINE)
Synopsis: Evaluation of a marketing program is a critical ingredient of the marketing director's role. This unit examines various means of diagnosing, assessing, tracking and evaluating performance and modifying actions to improve marketing operations.
Assessment: Assignment(s): 40% + Presentations: 20% + Participation: 10% + Examination (2 hours): 30%
Contact Hours: 3 hours class contact or equivalent per week.