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Assessing marketing performance ( 6 points, SCA Band 2, 0.125 EFTSL)


Leader: Associate Professor Ken Grant

Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Evening)
Caulfield Second semester 2006 (OCL-ONLINE)

Synopsis: Evaluation of a marketing program is a critical ingredient of the marketing director's role. This unit examines various means of diagnosing, assessing, tracking and evaluating performance and modifying actions to improve marketing operations.

Assessment: Assignment(s): 40% + Presentations: 20% + Participation: 10% + Examination (2 hours): 30%

Contact Hours: 3 hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006