Leader: To be advised
Berwick Second semester 2006 (Day)
Synopsis: Media research methods in the world's major advertising regions - US, Europe, Asia and Australia. The advantages and problems offered by media planning computer programs. Interpersonal and inter-organisational skills in negotiating between media and advertising agencies.
Assessment: Ten written assignments (total 3000 words): 30% + Major written assignment: 30% + Examination (2 hours): 40%
Contact Hours: 3 Hours class contact or equivalent per week