Leader: Ms Sandra Luxton
Berwick Second semester 2006 (Day)
Synopsis: An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.
Assessment: Assignment(s): 70% + Examination (2 hours): 30%
Contact Hours: 3 Hours class contact or equivalent per week