courses

2276

Postgraduate - Course

Students who commenced study in 2014 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

print version

This course entry applies to students commencing this course in 2014 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics

Managing facultyBusiness and Economics
Abbreviated titleMMktg
CRICOS code031027K
Total credit points required72
Standard duration of study (years)1.5 years FT, 3 years PT
Study mode and locationOn-campus (Caulfield)
Off-campus (Caulfield)
Admission, fee and application details http://www.monash.edu/study/coursefinder/course/2276
Contact details

Caulfield Student Services

Telephone: +61 3 9903 1400

Fax: +61 3 9903 1357

Email: enquiries.caulfield@monash.edu

Course coordinator

Dr Mauricio Palmeira and Dr Margaret Matanda

Notes

  • Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

This course is designed for experienced professionals in any business domain, who seek cutting-edge theoretical knowledge and problem-solving skills in marketing. The course features a comprehensive intellectually stimulating set of marketing concepts taught by world-class faculty, and will enable considerable advancement in any chosen career. It is appropriate for those in middle to senior marketing positions or for those aspiring to such positions.

Outcomes

Upon successful completion of this course it is expected that graduates will:

(a.) be critical and creative scholars who:

  • produce innovative solutions to problems
  • apply research skills to business challenges
  • communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

  • engage in an internationalised world
  • exhibit cross-cultural competence
  • demonstrate ethical values

(c.) have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve

(d.) have advanced knowledge to master's level in marketing

Professional recognition

Refer to the faculty's Professional recognition of coursesProfessional recognition of courses (http://www.buseco.monash.edu.au/professional-recognition/) page in this Handbook.

Structure

The course has two main components:

  • core units
  • electives.

Requirements

Students must complete:

(a.) six core units (36 points) as follows:

  • MKF5760 Marketing leadership in society
  • MKF5911 Theory and process of buyer behaviour
  • MKF5912 Marketing research
  • MKF5251 Case studies in marketing strategy
  • MKF5916 Foundations of marketing
  • MKF5926 Integrated marketing communication

(b.) six graduate-level units (36 points) subject to the following conditions:

  • a maximum of two elective units (12 points) may be taken from other faculties.

These units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; postgraduate units are those that commence with the number 5.

It is recommended that students consult with the program director to ensure their elective units form a coherent study program.

Progression to further studies

This degree may serve as a pathway to a higher degree by research if a prescribed set of research-focused units are completed. Students considering a research degree are therefore advised to consult a course coordinator prior to considering a research pathway.

Alternative exit(s)

Students wishing to exit the Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:

  • 1679 Graduate Certificate in Business after successful completion of 24 points of study
  • 3848 Graduate Diploma in Business after successful completion of 48 points of study.

Award(s)

Master of Marketing