units

MKC1200

Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedClayton First semester 2014 (Day)
Malaysia First semester 2014 (Day)
Clayton Second semester 2014 (Day)
Malaysia Second semester 2014 (Day)
Coordinator(s)Dr Dewi TojibDr Pingping Qiu (Second Semester)

Synopsis

This unit introduces students to the broad discipline of marketing. It encompasses marketing's role in a dynamic business environment and introduces students to the concepts and strategies employed by marketers in facing the challenges presented by the ever-changing world of business. The aim of the unit is to provide students with the conceptual skills necessary to identify and solve marketing problems. The unit provides a foundation for those students seeking to pursue further study in marketing; however it covers the broad scope of marketing for those students undertaking only one marketing unit.

Outcomes

The learning goals associated with this unit are to:

  1. describe the key concepts upon which the practice of marketing is based
  2. recognise these concepts in the marketplace and in everyday life
  3. discuss the role and influence of marketing in the organisational environment
  4. discuss how key marketing concepts can be used in analysing a range of marketing problems.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Dr Dewi TojibDr Pingping Qiu (Second semester)

Workload requirements

Minimum total expected workload equals 144 hours per semester

Co-requisites

Student must be enrolled in one of the following courses to undertake this unit: 0023, 0032, 0169, 0170, 0179, 0542, 0546, 0548, 1185, 1319, 1320, 1469, 2015, 2016, 2017, 2026, 2630, 3050, 3176, 3178, 3275, 3280, 3804, 3805, 3823, 3830, 3834, 4097, 4403, 4410, 4417, 4419, 4425, 4428 or 4615.

Prohibitions