marketing-science/index

aos

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Students who commenced study in 2016 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

Undergraduate

Commencement year

This area of study entry applies to students commencing this course in 2016 and should be read in conjunction with the relevant course entry in the Handbook.

Any units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Managing faculty

Faculty of Business and Economics

Websites

Faculty of Business and Economics

Location

Clayton

By studying marketing you will not only grasp deep marketing theory, but also have the capacity to analyse and solve business challenges that require marketing input. You will also be able to formulate marketing outcomes to achieve broad organisational objectives. By understanding marketing's contribution to the firm you will be able to perform a variety of roles in any industry.

Availability

Marketing science is listed in the Bachelor of Commerce at Clayton as a major or minor.

Outcomes

In addition to achieving the broad outcomes of their course, students successfully completing this major will be able to:

  • analytically demonstrate the contribution of marketing to the formulation and implementation of effective business strategies.

Units

Major requirements (48 points)

No more than 12 points at level 1 may be credited to a major and at least 18 points must be credited to the major at level 3.

Students complete:

(a.) The following six units (36 points):

  • MKC1200 Principles of marketing
  • MKC2110 Buyer behaviour in marketing
  • MKC2130 Marketing decision analysis
  • MKC2500 Marketing research analysis
  • MKC3110 Marketing analysis and strategy development
  • MKC3140 Marketing strategy implementation

(b.) Two units (12 points) from the following list, with at least one unit (6 points) at level 3:

Minor requirements (24 points)

Students complete:

  • MKC1200 Principles of marketing
  • MKC2110 Buyer behaviour in marketing
  • MKC2500 Marketing research analysis
  • One level 1, 2 or 3 unit (6 points) with the prefix MKC or MKX offered at the Clayton campus.

Relevant courses

Bachelors

Single degrees

Successful completion of the minor or major can be counted towards meeting the requirements for the following single degree:

  • B2001 Bachelor of Commerce

Students in this course can complete the minor using 24 points of their free electives.*

Students in other single bachelor's degrees may be eligible to complete the minor or major by using 24 or 48 points of their free electives.

* Students cannot complete both the minor and major in the same area of study.

Double degrees

Successful completion of the minor or major can be counted towards meeting the requirements for the Bachelor of Commerce component in the following double degrees:

  • B2020 Bachelor of Commerce and Bachelor of Arts
  • B2021 Bachelor of Commerce and Bachelor of Biomedical Science
  • B2014 Bachelor of Commerce and Bachelor of Commerce Specialist
  • B2008 Bachelor of Commerce and Bachelor of Computer Science
  • B2006 Bachelor of Commerce and Bachelor of Global Studies
  • B2025 Bachelor of Commerce and Bachelor of Information Technology
  • B2022 Bachelor of Commerce and Bachelor of Music
  • B2023 Bachelor of Commerce and Bachelor of Science
  • D3003 Bachelor of Education (Honours) and Bachelor of Commerce
  • E3005 Bachelor of Engineering (Honours) and Bachelor of Commerce
  • L3005 Bachelor of Laws (Honours) and Bachelor of Commerce