units

ECW3830

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Economics

Coordinator(s)

Dr Gamini Herath

Offered

Malaysia

  • First semester 2016 (Day)

Synopsis

This unit considers market structures, conduct and performance from the business perspective; economic policy as it affects business, particularly in relation to its dealings with consumers; the variety of approaches to competition and regulation policies from the international perspective; analysis of policies with respect to prices, monopolies, oligopolies and mergers, exclusive dealing, consumer protection and licensing, deregulation and privatisation.

Outcomes

The learning goals associated with this unit are to:

  1. recognise differences in market structures and understand how those differences affect firms' competitive behaviour and performance
  2. understand how and why competition causes changes in market structures by way of mergers, acquisitions, vertical integration and diversification
  3. explain the economic rationale for competitive weapons utilised by business in contemporary competitive environment, such as barriers to entry, pricing and advertising strategies, product differentiation, and innovation
  4. explain the rationale for regulation and merits of different theories of regulation.
  5. explain the arguments for and against privatisation
  6. understand the main features of national competition policies in the countries of

particular interest to Monash University in Australia and overseas

  1. critically evaluate attempts to increase competition in particular industries, e.g.

aviation, electricity and telecommunications, where there are ongoing reforms.

Assessment

Within semester assessment: 40%
Examination: 60%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Students must have passed one of the following: ECB2731 or ECG2731 or ECS2731 or ECW2731 before undertaking this unit.

Prohibitions

ECC3830, ECF3900, ECG3830, ECS3830, ECX3900