units

MBA5603

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

MBA Program

Coordinator(s)

Associate Professor Grace Lee

Offered

Malaysia

  • MBA Teaching Period 4 2016 (On-campus block of classes)

Synopsis

The unit exposes students to the 'economics lens' for reasoning in business. Topics to be considered include demand, supply and market analysis, cost concepts, price determination and pricing practices. The course aims to develop an understanding of the competitive environment facing firms through analysis of varying market structures (oligopoly, monopolistic competition etc).

Outcomes

The learning objectives associated with this unit are to:

  1. demonstrate a broad appreciation of economic concepts and theories, methodology of microeconomics and knowledge of the tools used by economists in decision making
  2. develop an understanding of the competitive environment facing firms by means of an analysis of the varying types of market competition (competitive markets, monopoly, monopolistic competition and oligopoly)
  3. develop capabilities to be future generators of sustainable economic, social and environmental value for business.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Co-requisites

Students must be enrolled in 0028 to undertake this unit.