units

MKB3531

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Mr Manir Zaman

Offered

Berwick

  • Second semester 2016 (Day)

Synopsis

International marketing explores the application of marketing concepts and theories to the international environment. It also provides a broad understanding of how economic, political, geographic, demographic, cultural and other international factors influence marketing strategy. The concepts covered in this unit offer insight into the relative value of alternative marketing strategies in different international markets.

Outcomes

The learning goals associated with this unit are to:

  1. understand how economic, political, demographic, cultural and other international factors influence marketing strategy
  2. apply marketing concepts and theories to the international environment
  3. critically assess alternative marketing strategies in different international markets
  4. prepare an international marketing plan

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)