units

MKF2540

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Ms Karen Lurati

Offered

Caulfield

  • First semester 2016 (Day)

Synopsis

An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.

Outcomes

The learning goals associated with this unit are to:

  1. develop an understanding of the retail industry and identify the different retail formats in Australia and abroad
  2. identify the processes and procedures involved in retail planning and management
  3. develop skills for analysing a retail business
  4. identify and analyse retail trends and their implications
  5. create a retail store strategy while utilising various theoretical and practical tools.

Assessment

Within semester assessment: 55%
Examination: 45%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites