units

MKW1601

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Tan Choon Ling

Offered

Malaysia

  • First semester 2016 (Day)
  • Second semester 2016 (Day)

Synopsis

Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national and global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalisation, government policies, strategies and leadership.

Outcomes

The learning goals associated with this unit are to:

  1. define the purpose and scope of e-business
  2. identify the technology that underpins e-business environment
  3. examine the impact of marketing and strategy development in this environment
  4. examine the impact of policy and the future of e-business.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prohibitions

BEW1601