units

MKX5260

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Dr Yunus Ali (First Semester); Dr Yongfu He (Second Semester)

Offered

Caulfield

  • Second semester 2016 (Evening)

Malaysia

  • First semester 2016 (Evening)

Synopsis

Non-domestic market opportunities and appropriate techniques to identify, develop, monitor and manage the international environment.

Outcomes

The learning goals associated with this unit are to:

  1. analyse the role of economic development international trade and, environmental factors in global marketing
  2. identify, evaluate and select attractive global markets
  3. apply marketing concepts and models in analysing and formulating global marketing plans
  4. critically assess strategic approaches used in global marketing
  5. develop and evaluate cohesive marketing strategies for organisations involved in global marketing and formulate global marketing programs for a hypothetical or real product and organisation.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Dr Yunus AliDr Yongfu He (Second Semester)

Prerequisites

MBA9006, MKX5461, MKX9160 or MKX9550.