units

PBH1102

Faculty of Medicine, Nursing and Health Sciences

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Medicine, Nursing and Health Sciences

Organisational Unit

School of Public Health and Preventive Medicine

Coordinator(s)

Ms Micaela Drieberg

Offered

Caulfield

  • First semester 2016 (Day)

Synopsis

Students will be introduced to the structure, politics and role of the mass media (public relations, news, advertising, advocacy, popular culture) in constructing public health issues. Students will examine a range of recent communication campaigns and case studies of contemporary health issues. The unit will cover health communication skills including presentation and report writing, developing health communication materials, social marketing, working with the mass media, e-health and the Internet.

Outcomes

Upon successful completion of this unit, students should be able to:

  1. Distinguish different approaches to health communication.
  2. Define theoretical models of communication, social change and marketing in relation to health and their application in approaches to health promotion.
  3. Identify key stages in designing a communication campaign and apply them to a selected health issue.
  4. Examine the role of the media in the construction of health issues.
  5. Evaluate the communication strategies adopted by a range of local and international health communication campaigns as well as a range of health communication materials (print-based, electronic and web-based).
  6. Demonstrate oral and written presentation skills for a range of professional and lay audiences including low literate audiences.

Assessment

Written essay (1,800 words) (30%)
Review of health communication campaigns (2,400 words) (40%)
Development of a campaign: Team presentation (15%) (Oral/online) (20 minutes) & critical analysis (900 words) (15%)

Hurdle requirement:
80% attendance at tutorials and participation in online tasks.

Workload requirements

6 hours per week contact hours plus 6 hours per week private study.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study

Health science

Prohibitions