units

PMM3020

Faculty of Business and Economics

print version

This unit entry is for students who completed this unit in 2016 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Organisational Unit

Department of Marketing

Coordinator(s)

Ms Jane Carroll

Offered

Caulfield

  • Second semester 2016 (Day)

Synopsis

'Psychology, management and marketing' is the capstone subject in the Bachelor of Psychology and Management/Marketing degree. A major goal is to allow students to participate actively in discussion. Discussion will be focused around business cases that allow students to apply their knowledge of management, marketing and psychology. When planning for the future, students will be encouraged to consider not only profit margins, but also the psychological, legal, ethical and marketing issues of the stakeholders involved. The other major goal is to provide an opportunity for students to practice working in teams to integrate and apply the theories of psychology, management and marketing to practical problems in organisations.

Outcomes

The learning goals associated with this unit are to:

  1. integrate the theoretical and functional aspects of the psychology, management and marketing disciplines into a practical problem solving framework to critically assess the real life business situation facing a variety of organisations as outlined in case material
  2. apply appropriate tools to formulate strategic alternatives to address the situation facing the organisation
  3. assess and select the most viable strategy given the organisations objectives and strategies and capabilities
  4. demonstrate effective personal communication and presentation skills to argue and justify recommendations.

Assessment

Within semester assessment: 60%
Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

Prerequisites

Any two units in each of the three disciplines: psychology, management and marketing (any two of the six units must be at second-year level or above, or by permission