Identifying and satisfying customer needs profitably form the basis of marketing. It includes creating, communicating, delivering and exchanging goods and services that have value to customers and, often, building strong relationships between an organisation and its customers. It can include market research, product development and communication strategies as well as product delivery logistics.
This area of study entry applies to students commencing this course in 2017 and should be read in conjunction with the relevant course entry in the Handbook.
Any units listed for this area of study relate only to the 'Requirements' outlined in the component of any bachelors double degrees.
Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.
Successful completion of this specialisation can be counted towards meeting the requirements for the following single degree:
- B2007 Bachelor of Business Administration
Students in other single bachelor's degrees are not eligible to complete this specialisation.