12 points, SCA Band 1, 0.250 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2017 (Day)
Communication Design Studio 3A will advance to a high level the practical, technical and conceptual skills developed in preceding studios. Having been exposed to a broad range of creative communication processes in the prerequisite units, students will be required to identify an area of specialisation in which to participate in CDS3001. Specialisation areas will be identified upon enrolment into the unit and may include (but will not be limited to) publication design, typography, image, brand, animation, sound and motion, interactivity and others areas that develop as the communication design field continues to broaden.
Within their area of specialisation students will explore the breadth of communication possibilities through a carefully composed program of studio-based projects relevant to their chosen area. These projects, though different in each specialisation, will be comparable in assessment tasks and learning outcomes. Within each studio, students will develop their skills in both the technology and conceptual thinking required of their specialisation to a high level of competency.
Students will be encouraged to approach this unit with the utmost care in their selection of specialisation. General exposure to the areas of specialisation will have occurred throughout the preceding units, but counselling from the unit's chief examiner and the course coordinator will be made available to assist students' selection of their particular area of study.
The projects undertaken in CDS3001 will contribute towards a body of work intended to demonstrate the student's refined level of competence within the communication design field, and assist them to either progress into further study or gain appropriate employment in the communication design arena.
On successful completion of this unit, students will be able to:
- Engage with the communication design process to plan and manage their design outcome from initial research and concept development to final resolution.
- Construct communication design solutions utilising the media and processes expected in their specialisation.
- Produce design solutions that demonstrate a clear understanding of communication conventions, but with an open attitude to inquiry and experimentation.
- Identify and expertly use the technology appropriate for each design outcome.
- Critically assess their design solutions in order to improve their final outcome.
- Articulate an informed rationale for each communication design solution.
- Understand and apply the occupational health and safety requirements appropriate to the discipline practice.
100% mixed mode
8 contact hours plus 16 hours of private study hours per week.
See also Unit timetable information