6 points, SCA Band 2, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2017 (Day)
- Second semester 2017 (Day)
This unit will give students insight into how to identify, create, and pursue opportunities for new products and services. These opportunities have been growing rapidly due to the steady increase in digital work flows and digital customers. Google, Facebook, YouTube, Twitter, and Flickr are well-known examples of digital entrepreneurship; there are many thousands of additional examples. Specifically, this unit includes the study of entrepreneurship, opportunity analysis, feasibility analysis, intellectual property, market research, accounting, financial management, sources of funding, business models, teamwork, and business planning. Understanding these topics will allow students to more readily identify, analyse, and develop opportunities for the creation of new products and services.
At the completion of this unit, students should be able to:
- identify opportunities for the creation of new and improved products and services, whether in an existing organisation or in a new enterprise;
- evaluate entrepreneurial opportunities in a purposeful and disciplined way, taking into account both opportunity and risk;
- organise the pursuit of selected opportunities, including developing customers and managing structure, strategy, and finance;
- do basic market research, create a value proposition, differentiate a product or service, and develop a go-to-market strategy;
- work in teams to carry out a significant piece of written work.
Examination (2 hours): 35%; In-semester assessment: 65%
Minimum total expected workload equals 12 hours per week comprising:
- Contact hours for on-campus students:
- Two hours of lectures
- One 2-hour tutorial
- Additional requirements (all students):
- A minimum of 8 hours independent study per week for face-to-face meetings with prospective customers, completing lab and project work, private study, and revision.
See also Unit timetable information
This unit applies to the following area(s) of study
Students must have completed at least 72 credit points in a degree or double degree at Monash and must have achieved at least a credit average.