6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- First semester 2017 (Day)
Marketing research provides students with a broad understanding of the entire marketing research process. This includes understanding the marketing research decision process, research design, sampling, data collection, data analysis and how to prepare a marketing research proposal and report.
The learning goals associated with this unit are to:
- understand the marketing research process
- compare and contrast the different marketing research methods and procedures
- prepare a marketing research proposal
- implement a marketing research project
- design an online survey
- prepare a marketing research report.
Within semester assessment: 50% + Examination: 50%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information