This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing.
You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you.
Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.
NOTE: For learning outcomes and other relevant information of this double degree, refer to the single degree entries:
The requirements below detail what you must study in order to complete this double-degree course and receive the awards.
The course progression mapcourse progression map (http://www.monash.edu.au/pubs/2019handbooks/maps/map-b2039.pdf) provides guidance on unit enrolment for each semester of study.
Units are 6 points unless otherwise specified. You must complete 192 points:
1. 96 points must be completed in Parts A, B and C as described below in B2036 Bachelor of Marketing component, of which:
- no more than 10 units (60 points) completed at level 1
- at least 4 units (24 points) completed at level 3 or higher.
2. 96 points must be completed in Parts A and B, as described below in A2000 Bachelor of Arts, of which:
- no more than 36 points may be completed at level 1
- at least 24 points must be completed at level 3 Arts units.
Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
Part A. Foundation business knowledge (18 points)
This will provide you with a study of marketing and the impact they have on decision making in organisations.
You must complete:
Part B. Specialist discipline knowledge and Part C. Capstone experience (78 points)
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline may meet the requirements for professional accreditation bodies.
The capstone unit will consolidate your knowledge and skills acquired through the study of your discipline and provide experience in multi-disciplinary processes and decision making.
You must complete:
a. The following 10 units (60 points)
b. Any 3 units (18 points) with the prefix MKF or MKX from Marketing units offered at the Caulfield campus, with at least 2 units (12 points) at level 2 or 3.
Bachelor of Arts is a comprehensive course and in the double degree course you complete Arts specified study and an Arts listed Major.
Part A. Arts specified study (48 points)
This will expose you to several arts disciplines areas of study contributing breadth to your knowledge of the arts, humanities and social sciences. It will also give you the opportunity to learn about several areas of study before finalising your choice of major and minor.
You must complete eight units selected from those listed under any major or minor offered in the Bachelor of Arts including at least one arts listed minor (24 points) in an area of study different to the chosen arts major from Part B. A minor requires four units with no more than two units (12 points) at level 1. You may replace the minor with a second arts major by using elective units available in Part A.
It is recommended that you complete level two units in more than one area of arts to give options for finalising their choice of major at level three.
Part B. Arts listed major (48 points)
This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.
You must complete at least one arts listed major. A major requires eight units with no more than two units at level one (12 points) and at least three units (18 points) at level three.
If you intend to undertake an honours year you should ensure that you complete the specific units required as a pre-requisite for honours in the chosen major area of study.
Arts areas of study
Note: Psychology is taught by the Faculty of Medicine, Nursing and Health Sciences.
You may be eligible to exit the double degree program and graduate with either a Bachelor of Marketing or a Bachelor of Arts after three years, depending on the units studied.
If you wish to graduate with a Bachelor of Marketing prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Part A, B, C and D for the Bachelor of Marketing.
If you wish to graduate with a Bachelor of Arts prior to the completion of the double degree you must have completed at least 144 points of studies, including all of the requirements in Part A, B and C for the Bachelor of Arts degree.
You may be eligible to apply for a one-year honours course once you have successfully completed this double degree, or have completed all of the requirements for one of the single degrees including a total of 144 points. The following honours courses apply:
- B3701 Bachelor of Commerce (Honours)
- A3701 Bachelor of Arts (Honours)
You are usually eligible to apply for honours if you achieve a distinction grade average (70 percent) or above in 24 points of studies in relevant discipline units at level 3. In addition, some majors require particular units to be taken for admission to honours. The details are provided with the requirements for each major to which this applies.