MDC4010 - Advanced design communication - 2018

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Art, Design and Architecture

Organisational Unit

Department of Design

Chief examiner(s)

Mr Ian Wong


Mr Ian Wong

Unit guides



  • First semester 2018 (On-campus block of classes)


  • First semester (extended) 2018 (On-campus block of classes)
  • Second semester 2018 (On-campus block of classes)


Admission to Master of Design by coursework


This unit is only available to student enrolled in the double award Master of Industrial Design with Southeast University, China


This unit develops the practice of advanced design communication by combining techniques and media, as well as experimental methods. Students will be required to examine current methods to help develop their design visualization proficiency.


On successful completion of this unit, students will:

  1. Demonstrate advanced proficiency in the use of drawing as a means of communication to show salient features of an intended design;
  2. Have an advanced practical and critical understanding of drawing as a method of externalising thoughts and developing ideas;
  3. Communicate their ideas through concept presentation sketches and renderings;
  4. Use drawing for persuasion and communication in a design context;
  5. Demonstrate proficiency in a variety of techniques: traditional, electronic and experimental;
  6. Select appropriate techniques to suit the nature of the design or the communicative purpose.


Progressive assessment is by a series of exercises. A portfolio.

Workload requirements

On-campus: 4 studio hours and 8 independent study hours per week or block-mode equivalence.

See also Unit timetable information

Off-campus attendance requirements

A series of exercises using specified drawing techniques and mediums