Faculty of Art, Design and Architecture
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
This unit develops the capacity to understand and apply the principles and practice of design strategy and will also clarify the professional obligations required of designers. Using investigative processes students will learn the role of design strategy in professional practice and work with industry case studies to develop a greater understanding of strategy in the design process. Design strategy is an intellectual contribution to implementing design briefs and creating relevant and commercially sound visual communication. Professional practice covers the practical business requirements of commercial design studios and students will acquire and participate in negotiation skills, teamwork, written and verbal communication and project management skills across design undertakings large and small that include complex multidisciplinary projects.
On successful completion of this unit, students will:
100% Progressive assessment is by a series of assignments
On-campus: One 1-hour lecture and one 2-hour tutorial plus 9 independent study hours per week
See also Unit timetable information