6 points, SCA Band 1, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- Second semester 2017 (Day)
Introduces the fundamental principles of typography. Students will utilise type both as a communicative and expressive tool. Contemporary and historical methods of typographic production, from print to digital media are examined. Students are encouraged to critically analyse and question the relationships between type and meaning, type and language. Emphasis is placed upon the acquisition of skills and knowledge.
On successful completion of this unit, students will:
- effectively use the elements and principles of design
- understand typographical terminology
- create design structures, grids, layout and composition
- work with texts, creating a hierarchy
- recognise and understand the formal elements of design, such as space, line and texture in relation to type
- produce sophisticated type rendered by hand or generated by computer
- explore experimental typography
- use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language.
Major projects: 70% Minor projects: 30%
4 contact hours plus 8 hours of private study per week
See also Unit timetable information