Faculty of Art, Design and Architecture
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
This unit introduces students to the specific skills, demands, practices and opportunities in advertising. A series of assigned projects involving press, print, signage and television applications, students explore the parameters, opportunities and constraints of these various contexts. Students are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.
On successful completion of this unit, students will:
Major projects: 60%. Minor projects: 40%
12 hours per week including: 4 studio hours and 8 independent study hours per week
See also Unit timetable information
48 credit points from any Monash degree