units

VCO2402

Faculty of Art, Design and Architecture

print version

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Art, Design and Architecture

Organisational Unit

Department of Design

Coordinator(s)

Mr Adam Cruickshank

Unit guides

Offered

Caulfield

  • Second semester 2017 (Day)

Synopsis

This unit introduces students to the specific skills, demands, practices and opportunities in advertising. A series of assigned projects involving press, print, signage and television applications, students explore the parameters, opportunities and constraints of these various contexts. Students are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.

Outcomes

On successful completion of this unit, students will:

  1. have competence in conceptualising, visualising, copywriting and art direction in the context of advertising
  2. understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance
  3. be able to engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market
  4. be ready to consider ethical questions concerning the persuasive powers of advertising
  5. understand and be able to apply the rules of occupational health and safety appropriate to the unit of study.

Assessment

Major projects: 60%. Minor projects: 40%

Workload requirements

12 hours per week including: 4 studio hours and 8 independent study hours per week

See also Unit timetable information

Chief examiner(s)

Prerequisites

48 credit points from any Monash degree

Co-requisites

Prohibitions

VCO2401