Department of Marketing


Dominic works in the Faculty of Business and Economics at Monash University as a Senior Lecturer. His research is primarily driven by how people make judgments and decisions. In addition, he examines the effect of social influences and affect on consumers decision-making processes. His current and recent projects include digital divide, nutrition labeling, loyalty programs, store brands and superstitious behaviour. His work has been published in journals, including Journal of Retailing, European Journal of Marketing, Journal of Economic Psychology, Psychology and Marketing, and in the conference proceedings of the American Marketing Associations Marketing and Public Policy Conference and Advances in Consumer Research.

Accepted / forthcoming articles:

Wang, D., Oppewal, H., and Thomas, D. (forthcoming). Anticipated Embarrassment Due to Social Presence Withholds Consumers from Purchasing Products that Feature a Lucky Charm. European Journal of Marketing.


ID: 848459