I am a career academic with extensive global professional experience spanning 21 years. As a scholar, I have published in international journals of high quality in marketing and interdisciplinary areas, broadly on the impact of markets on quality of life, and with data from several developing countries. As an educator, I have taught using the case method and dialogic inquiry across undergraduate, Masters, and PhD programs.
I study market behaviour and evolution in low-income settlements of large cities in developing countries. This includes consumer and entrepreneurial behaviour and strategies of larger firms engaging with them (social or commercial). Currently, I am studying how transformative subsistence entrepreneurs in India break out of poverty and grow their businesses and their communities; and how hybrid marketing exchange systems of water and sanitation have evolved in four Pacific Island countries. I use statistical, ethnographic, and participatory action research methods.
MBA 5906 - Strategic Marketing Leadership (Executive MBA)
MKF 5351 - Marketing Strategy (Master of Marketing)
Subsistence and Informal Economies
Consumer Interest and Quality of Life
Projects set in markets of developing countries
Projects in water, sanitation, housing, energy, and agriculture / food security
Marketing strategy in the consumer interest
Projects involving entrepreneurial processes