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Business Management
General summary
| Subjects |
- MGF1010 Introduction to Management (semester 1)
- MKF1120 Marketing Theory and Practice (semester 2)
See: Subject outlines for Business Management
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| Unit coordinator |
Ms Irene Powell
Department of Marketing
Telephone: +61 3 9903 2778
Email: Irene.powell@buseco.monash.edu.au |
| Background of students |
Preparatory study: Business Management
- Completion of units 3 and 4 in Year 11 OR
- Concurrent enrolment
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| Study mode option |
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| Location of classes |
Monash University, Caulfield Campus |
| Class requirements |
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| Credit arrangements |
Students who successfully complete MGF1010 and MKF1120 and subsequently gain a place in Bachelor of Business, Bachelor of Business (specialised degrees), Bachelor of Commerce or Bachelor of Business and Commerce will receive credit transfer for the introductory management and marketing core units of the course.
Other degrees, such as the Bachelor of Arts or Bachelor of Bachelor of Science may allow credit for these subjects also
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MGF1010 Introduction to Management
On completion of this unit students should have an understanding of: the nature of managerial work in organisations; theories of management and their historical development; contemporary issues and practices relating to managing people and organisation's; key factors in the organisation's environment that impact on how managers and the organisations work.
Assessment
- Tutorial contribution: 10%
- Written work (4000 words):40%
- Exam (2 hour): 50%
Prescribed textbook
- The prescribed textbook for the unit is: Robbins, S.P., Bergman, R., Stagg, I. and Coulter, M. (2008). Management (5th edition) Frenchs Forest, NSW: Pearson Education Australia.
MKF1120 Marketing Theory and Practice
This unit is an introduction to marketing activities undertaken by a wide range of organisations (business, government, profit, non profit); examines marketing theory, the marketing concept and its evolution from a strategic and applied perspective. The development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.
Assessment
- Within semester assessment: 50%
- Examination (2 hours): 50%
Prescribed textbook
- Kotler, P., Brown, L., Adam, S., Burton, S. and Armstrong, G., (2007). Marketing, 7th ed. Pearson Education. (Available from the Monash University bookshop, Caulfield campus.)
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