Bachelor of Design and Bachelor of Media Communication - 2018

Undergraduate - Course

Commencement year

This course entry applies to students commencing this course in 2018 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Arts.

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Course code

F2009

Credit points

192

Abbreviated title

BDes/BMedComn

CRICOS code

094682B

Managing faculty

Art, Design and Architecture

Partner faculty

Arts

Admission and fees

Australia

Course type

Specialist/Specialist
Bachelor/Bachelor

Standard duration

4 years FT, 8 years PT

Students have a maximum of 10 years to complete this course including any periods of intermission and suspension, and must be continuously enrolled throughout.

Mode and location

On-campus (Caulfield)

Award

Bachelor of Communication Design

Bachelor of Media Communication

Description

The Bachelor of Design and Bachelor of Media Communication is a unique, globally-relevant double degree offering that unites the creative visual language of communication design with the literary and narrative skills of professional communication. The double degree offers a practice-led program of education that will empower you with the analytical and critical thinking skills required for a changing world. It brings together the opportunity for journalism, media, screen, digital humanities, and public relations to intersect with design thinking, branding, illustration, typography, motion graphics, web design, interactive and virtual media, and publication design. The business of communication is a flourishing global industry, increasingly enabled by digital and visual literacy; emergent technologies and media-rich communities. The intersection of these two complimentary degrees provides you with a creative, next-generation skill set in design and media that opens multiple opportunities to work in, contribute to, and shape the future of contemporary communication.

Structure

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Design

F2002 Bachelor of Design is a specialist course that develops through theme studies in history and theory, drawing foundation, and design studios specific to communication design. These will come together in the form of a graduand exhibition normally developed during the final two studio units in the third year of the course.

Part A. History and theory studies

History and theory units will equip you with the skills necessary to research design issues and enable you to contextualise your own practice and communicate ideas and strategies. Through the prism of history, you will begin to situate the place of design in society by referencing pivotal art, design and architecture movements. Later units address issues of culture, society and specific design themes.

Part B. Drawing foundation

This will assist you to develop the practical and intellectual skills required for art, design and architecture students in the discipline of drawing.

Part C. Design studios

In the communication design studio units you will undertake a focused exploration of a range of media and elements including typography, image, layout, two and three-dimensional design, interactivity, sound and motion as core components to their communication design solutions. Studio-based projects across both print and digital media platforms will develop skills in narrative structure, typography, image construction and manipulation, interactive communication processes, production methods and technologies, and the planning and management of design outcomes.

Part D. Occupational health and safety study

This will introduce you to occupational health, safety and environmental training particularly within the context of studying art, design and architecture.

Media communication

A2002 Bachelor of Media Communication is a specialist course, developed through three themes that combine to underpin media communication practice: strategic knowledge, practical and professional skills, and collaboration and leadership. In the double degree course you complete:

Part A: Strategic knowledge

Builds students' competence in analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity

Part B: Practical and professional skills

This involves developing students' competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students' competency in ethical and legal aspects of media communication.

Part C: Collaboration and leadership

This involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

Requirements

Students must complete 192 points, of which 96 points are from the Bachelor of Design (including all the requirements in Part A, B, C and D of the communication design specialisation) and 96 points from the Bachelor of Media Communication (including all the requirements in Part A, B and C for the single degree).

The course progression map will assist you to plan to meet the course requirements and guidance on unit enrolment for each semester of study.

Units are 6 credit points unless otherwise stated.

Alternative exits

Students may be eligible to exit the double degree program and graduate with either a Bachelor of Communication Design or a Bachelor of Media Communication after three years, depending on the units studied.

Students who wish to graduate with a Bachelor of Communication Design prior to the completion of the double degree must have completed at least 144 points of studies, including all of the requirements in Parts A, B, C and D for the Bachelor of Design degree.

Students who wish to graduate with a Bachelor of Media Communication prior to the completion of the double degree must have completed at least 144 points of studies, including all of the requirements in Parts A, B and C for the Bachelor of Media Communication degree.